Through all of Will Smith’s achievements and experiences, the multi-talented industry veteran new stops finding new ways to put his talent on display.

According to Moncler, their partnership with Smith will, “explore the ever-present tension between genius and crazy.” They say true genius revolves around constant evolution, but people often view the act of moving in a direction different from the norm, as crazy. Neither Smith nor Moncler is a stranger to this idea, and it shows through the looks featured in this highly-anticipated campaign.