Everybody knows they should be wearing a helmet while cycling, but unfortunately many still don’t due to comfort (or gasp!) they just don’t look cool. Gloria Hwang, founder of Thousand, lost a friend not wearing a helmet in a bicycle accident and decided to reinvent the category, and defines Thousand as “a design-driven lifestyle brand with the goal to make people actually want to wear a bike helmet.”

The line of retro-design helmets featured a variety of innovative features unique to Thousand. In particular, their patented PopLock system allows riders to lock their helmets to their bikes. Additional features include seven air vents, vegan leather straps and a magnetic coupler for the chin strap.